With the wide variety of reputation management companies available, you can choose to go with the one that will best serve your business needs. However, sometimes it is a challenge to choose among these online services. Below are some some tips that will help you narrow down your search.
o Work out what you want and then look for a search engine tool that will perform this task for you. You can easily filter your results by keywords, local or global locations, social profiles, and more. If you use this method, make sure that you get an accurate match for your search. For example, if you have a website that has a significant image of a particular company, it might be wise to use the images, Google Images or Yahoo Images to find a website with similar branding. If not, then you could search both local and global locations, and locations outside of the United States.
o There are reputation management firms that specialize in your area of expertise. The larger ones offer services such as SEO, E-commerce, Content Development, Digital Marketing, Online Advertising, Web Design, Freelance Writing, VoIP, Printing, User Experience Design, Digital Content Management, Electronic mail, Public Relations, and more. Some of the smaller ones do not offer these services, but can charge a fee to set up such a service.
o Ask for references from at least three reputable reputation management companies to gauge their performance. Some will offer a free trial period to find out if they can provide a good service, but you should be wary of these since you may only pay a monthly fee.
o Ask for links from websites that use SEO and search engine optimization techniques, such as Squidoo, Search Engine Jungle, Yahoo Answers, etc. as well as blogs or articles that talk about SEO techniques or include SEO in their titles.
o Check your competitors for their websites and their marketing strategies for SEO. They will need to build their website’s backlinks to keep up with your SEO, as well as ensure that their content is relevant to the topic and gives people an incentive to click through to your website. Make sure you do a good enough job of researching these sites, so that you can pick one to get involved with and join.
o In this day and age, SEO is a necessity for online success. It can be difficult to take a chance on someone who doesn’t offer a reputation management service, but if you do, you could see substantial improvements in your rankings and make yourself more appealing to potential customers. Ultimately, whether you go with a highly rated SEO firm or with an established one, it is up to you and your business, but it is always important to make sure you get the best reputation management service.